Free 12 Months of SEO strategy to help your business grow – no strings attached. Claim it now ⭷
Free 12 Months of SEO strategy to help your business grow – no strings attached. Claim it now ⭷
Not a full agency retainer, not a junior freelancer running a generic checklist — a senior technical SEO operator who slots into your team and fixes crawlability, indexation and speed at the root cause.
We’ll match you with a senior technical SEO expert suited to your business, then set up an intro call — no obligation.
Trusted by founders across India and abroad. No spam, ever.A mix of Indian and international clients, across accounting, entertainment, hospitality, home goods and healthcare.
Find → Prioritise → Discover → Plan & Execute. The same repeatable system, run by a senior expert who owns it end to end.
A full audit of your technical health, content and current rankings, so every recommendation is grounded in real evidence about your site.
Everything ranked by how much it'll actually move traffic and revenue, so your expert's time goes to the highest-leverage work first.
Understanding what's worked for competitors, where the real opportunities are, and the fastest honest path to results for your specific business.
Weekly shipping against a clear roadmap, with plain-language reporting so you always know exactly what's been done and what it's driving.
Your dedicated expert covers the full range of technical disciplines your site needs.
Finding where crawl budget is wasted and why important pages aren’t being indexed.
Fixing internal linking and structure so authority flows to the pages that matter.
Diagnosing and fixing performance issues that hurt both rankings and conversions.
Canonicalisation and structural fixes for the duplicate-URL issues most CMS and eCommerce platforms create.
Markup implemented correctly so search engines understand your content and you’re eligible for rich results.
Making sure your site renders correctly and completely for both mobile users and crawlers.
Protecting rankings through site migrations, replatforms and URL structure changes.
Reading real crawler behaviour from server logs to see exactly how search engines treat your site.
Technical SEO is easy to fake with a generic audit template. Watch for these warning signs before you hire anyone.
If the audit could apply to any website with no reference to your actual crawl data or logs, it’s a template, not real analysis.
Real technical SEO work is grounded in evidence — if they never show you actual crawl stats or log data, they’re guessing.
On a large site, fixes need to work at the template level — an expert patching one page at a time doesn’t understand scale.
Technical fixes are foundational, not magic — anyone promising fast, dramatic ranking changes is overselling what it can do.
Pushing a major technical change straight to production without testing risks breaking your live site.
A report that only shows a generic score with no page-level or template-level detail hides whether real work happened.
A few things every senior technical SEO expert we place brings to your account.
You get an experienced operator, not a junior running an automated tool — with the founder reviewing strategy on every account.
Comfortable working with developers, reading logs, and fixing issues at the code and template level, not just flagging them.
Technical findings translated into clear priorities your team can actually act on.
Every recommendation aimed at fixing the root cause across your whole site, not patching symptoms one page at a time.
The questions founders in India actually ask us before hiring a technical SEO expert — answered plainly and honestly.
Essential skills include crawling and indexation analysis, site speed and Core Web Vitals diagnosis, structured data implementation, log-file analysis, and enough development literacy to work directly with engineering teams.
A genuinely skilled technical SEO specialist needs more than familiarity with SEO tools. Core skills include understanding how search engines crawl and index sites so they can diagnose why important pages aren’t showing up; the ability to read and interpret server log files to see actual crawler behaviour rather than guessing; strong knowledge of site performance factors and Core Web Vitals; comfort with structured data and schema markup; and an understanding of site architecture and internal linking at scale. Just as important is enough technical literacy — HTML, JavaScript rendering, basic understanding of how CMS platforms and codebases work — to communicate fixes clearly to developers and sometimes implement them directly. Strong specialists also bring analytical rigour: forming a hypothesis, testing it against data, and prioritising fixes by actual impact rather than working from a generic checklist. Without this depth, ‘technical SEO’ often becomes a surface-level audit that misses the issues actually holding a site back.
There’s no single standard certification for technical SEO, so focus on demonstrable experience — real audits, crawl data and case studies — rather than searching for a specific certificate.
Unlike some fields, technical SEO doesn’t have one universally recognised certification, so ‘certified’ isn’t the most useful filter. Instead, evaluate candidates on demonstrable expertise: ask them to walk through a past technical audit, ideally showing real crawl or log-file data and the specific fixes that resulted. Ask how they’d approach diagnosing your specific site — a strong answer references your actual platform and likely issues, not generic advice. Look for evidence they’ve worked on sites of similar scale and complexity to yours. Some specialists do hold general SEO certifications from platforms or training programmes, which can be a minor positive signal, but should never substitute for verifiable, specific experience. The strongest signal is a candidate who can explain technical concepts clearly and reference real, checkable work.
Choose an agency that demonstrates real technical depth (crawl and log analysis, not just generic audits), works well with your development team’s process, and reports on crawl health and rankings honestly rather than vague scores.
Start by asking how the agency actually diagnoses technical issues — a strong answer involves crawling your site, analysing server logs, and reviewing Core Web Vitals data, not just running a generic automated scan. Ask how they’d work with your developers: technical SEO fixes usually require engineering involvement, so an agency that can hand over clear, implementable specs (or has in-house development capability) is a much better fit than one that only produces recommendations you have to interpret yourself. Check their reporting — it should reference specific pages, templates or crawl metrics, not just an overall health score. Ask for case studies from sites of similar scale and platform to yours. And be cautious of agencies promising fast ranking improvements from technical work alone, since technical SEO is foundational rather than an instant lever.
Commonly used tools include Screaming Frog and Sitebulb for crawling, Google Search Console and Google Analytics for real performance data, and log-file analysers alongside platforms like Ahrefs or Semrush for broader technical checks.
Leading technical SEO experts typically combine several tools rather than relying on one. Dedicated crawlers like Screaming Frog or Sitebulb simulate how search engines crawl a site and surface issues like broken links, duplicate content, and metadata problems at scale. Google Search Console is essential for real indexation and crawl data straight from Google, alongside Core Web Vitals reporting. Log-file analysis tools (or manual log review) reveal actual crawler behaviour, which crawlers alone can’t show. Broader SEO platforms like Ahrefs, Semrush or Moz add technical health checks alongside their other features. For performance specifically, tools like Google PageSpeed Insights or Lighthouse are standard. The tools themselves are less important than how skilfully an expert interprets and prioritises what they surface — the same tool in different hands can produce very different quality of insight.
Common tools include crawlers (Screaming Frog, Sitebulb), Google Search Console for real indexing data, PageSpeed Insights or Lighthouse for performance, log-file analysers, and broader platforms like Ahrefs or Semrush for supplementary checks.
For a comprehensive technical audit, experts typically layer several tool types. Crawling tools like Screaming Frog or Sitebulb scan a site the way a search engine would, flagging broken links, redirect chains, duplicate titles and metadata issues. Google Search Console provides ground-truth data on how Google actually indexes and crawls the site, including flagged errors and Core Web Vitals scores. Performance-specific tools like PageSpeed Insights or Lighthouse dig into speed and rendering issues in detail. Log-file analysis — reviewing raw server logs — shows exactly how search engine crawlers behave on the site, which crawling tools alone can’t replicate. Rounding this out, broader SEO platforms (Ahrefs, Semrush, Moz) offer technical health overviews and can supplement deeper tool-specific findings. A thorough audit usually draws on several of these together rather than any single tool in isolation.
Ask them to walk through a past audit with real data, how they’d diagnose your specific site, how they work with development teams, how they prioritise fixes, and how they measure success beyond a generic score.
A few pointed questions reveal a lot. Ask them to describe a specific past technical audit — a strong answer includes real crawl or log data and the concrete fixes that followed, not vague generalities. Ask how they’d approach your specific website and platform; a good consultant will ask clarifying questions rather than giving a generic answer immediately. Ask how they collaborate with development teams, since technical fixes usually require engineering — do they hand over implementable specs, or expect your team to interpret recommendations themselves? Ask how they prioritise issues when there’s more to fix than time allows — a thoughtful answer ranks by actual impact, not an exhaustive checklist. Ask how they measure success: look for answers referencing crawl health, indexation and rankings, not just a generic audit score. And ask for references you can actually contact.
Fix crawl budget issues by removing or consolidating low-value URLs (duplicates, filtered pages, thin content), improving internal linking to important pages, fixing slow response times, and using robots.txt and canonical tags to guide crawlers away from waste.
On a large site, crawl budget gets wasted when search engines spend their limited crawling capacity on low-value URLs instead of your important pages. The first step is identifying the waste — often duplicate URLs from filters, sorting parameters, or session IDs, along with thin or near-duplicate content. Consolidating these through canonical tags, or blocking genuinely low-value paths via robots.txt, redirects crawl attention to pages that matter. Improving internal linking so important pages are well-connected (rather than orphaned or buried deep in the site structure) also signals their relative importance to crawlers. Site speed matters too — slow response times mean crawlers can process fewer pages in the time they allocate to your site, so performance fixes indirectly improve crawl efficiency. Finally, keeping an accurate, clean XML sitemap that reflects only genuinely indexable pages helps crawlers prioritise correctly. This is exactly the kind of systemic, template-level fix a technical SEO expert should be diagnosing and solving, rather than treating each URL individually.
Freelance technical SEO experts can be found through professional networks like LinkedIn, specialist freelance platforms, referrals from other businesses, and by reviewing who publishes genuinely technical, in-depth SEO content.
Freelance technical SEO talent is commonly found through LinkedIn, where many specialists share detailed technical case studies and discuss real audits — a good way to gauge depth before even reaching out. Freelance marketplaces can also list specialists, though quality varies widely, so scrutinise portfolios carefully. Referrals from other business owners, especially those with sites of similar scale or platform to yours, tend to be reliable since you get an honest account of the working relationship. Another strong signal is looking at who publishes genuinely technical content — detailed write-ups referencing real crawl or log data, not generic listicles — since that depth of publishing usually correlates with real expertise. Wherever you find candidates, prioritise verifiable, specific past work over polished self-marketing, since technical SEO skill is easy to claim and harder to fake convincingly under questioning.
Evaluate performance by tracking measurable technical improvements (crawl efficiency, indexation, Core Web Vitals) alongside downstream ranking and traffic gains, and by checking whether their reporting is specific and verifiable rather than vague.
The clearest way to evaluate an ongoing technical SEO engagement is to track concrete, measurable indicators before and after their work: crawl stats and indexation rates from Search Console, Core Web Vitals scores, and reductions in flagged technical errors. These are leading indicators that should improve relatively quickly if the work is genuine. Downstream, watch for improvements in organic rankings and traffic over a realistic timeframe — technical fixes are foundational, so they often take a few months to fully reflect in rankings, but the trend should be positive. Just as important is evaluating the process itself: does their reporting reference specific pages, templates or crawl data, or is it vague and generic? Do they explain what they changed and why in a way you can verify? A technical SEO expert delivering genuine value should be able to show clear, specific, checkable evidence of impact — if the reporting stays vague even after repeated engagement, that’s a sign the underlying work may be too.