
AI SEO pricing in India: what you should actually pay for
Retainers, sprints and performance deals — how to spot the model that matches your growth
Free 12 Months of SEO strategy to help your business grow – no strings attached. Claim it now ⭷
No confusing scopes, no jargon-heavy quotes. Pick the package that matches your stage, see exactly what’s inside, and know exactly what a fair SEO strategy package should — and shouldn’t — include.
Every package below covers the fundamentals of SEO strategy — we just scale the depth and ongoing involvement as your business grows. Prices are indicative starting points for a business in India; we’ll confirm the exact fit on a call.
Get your Google Business Profile and basics right.
Our most-picked package - steady map-pack growth.
For brands managing several outlets or branches.
Every package draws from the same core set of activities — here’s exactly what we do, regardless of which tier you pick.
A full look at your technical health, content and current rankings, so the strategy is built on real evidence, not assumptions.
Understanding who’s winning in your space, why, and where the genuine gaps are for you to compete.
Researching the real searches your buyers use and mapping them to a content and page plan.
A sequenced plan ranked by impact and effort, so the first work goes after what actually moves the business.
Defining upfront what success looks like — traffic, leads or revenue — and how it’ll be tracked from day one.
Revisiting the strategy regularly as results come in, competitors move and your business priorities shift.
A good strategy looks simple once it’s written down — getting there isn’t. Here’s what actually trips businesses up.
Most businesses have a long list of SEO ideas but no clear order — a strategy without sequencing just becomes another unfinished checklist.
A beautiful roadmap that nobody actually implements delivers zero return — strategy has to connect to real, resourced execution.
SEO strategy plays out over months, not weeks — a plan without realistic timelines sets everyone up for disappointment.
A strategy built on broken analytics or incomplete Search Console data will optimise for the wrong things from day one.
A strategy set once and never revisited goes stale fast — competitors move, and search engines change how they rank things.
A strategy built around rankings or traffic alone, without tying to leads or revenue, is easy to build but doesn’t actually help the business.
We don’t have a 20-year-old playbook to protect. We have a roadmap built for how people actually search in 2026 — across Google and the answer engines.
Pipeline-first SEO for technical buyers and long sales cycles.
Pipeline-first SEO for technical buyers and long sales cycles.
Pipeline-first SEO for technical buyers and long sales cycles.
Pipeline-first SEO for technical buyers and long sales cycles.

Founder, Road to Top 5
I started Road to Top 5 because I watched too many founders pour money into SEO and get back a dashboard full of vanity rankings — and nothing in the bank.
Search has changed. Your customers are asking ChatGPT, Perplexity and Gemini before they ever reach a blue link, and the brands that win are the ones those engines trust enough to quote. That's the game we play, and we play it fast.
Yes, we're newer than the legacy agencies. I won't pretend otherwise. But that's exactly why we move differently — weekly shipping, founder-to-founder honesty, and a roadmap tied to your revenue, not our retainer. We'd rather earn next quarter than lock you into a year.
When you enrol with us, you're not buying a deck. You're getting a small, hungry team that treats your growth like our own reputation depends on it — because it does. If that sounds like the partner you've been looking for, let's talk.
We don’t sell strategy as a document to file away. Every package is aimed at outcomes that actually show up in your business — not a roadmap that looks good in a slide.
A 7-day deep audit across tech, content, entity and LLM-citation signals. We surface every leak—crawl traps, thin pages, missing schema, weak entities—and quantify the revenue each one is costing you.
Not every fix is worth shipping. We rank every opportunity by impact × effort × time-to-revenue so the first sprint moves the needle on pipeline—not just rankings.
Where are competitors invisible inside ChatGPT, Perplexity and Google's AI Overviews? We map fresh entity gaps, untapped keyword clusters and citation paths your category hasn't claimed yet.
A 90-day roadmap with weekly shipping—fixes, content, schema, internal linking and digital PR. You see commits, PRs and live changes every Friday. No slide deck quarters.

Retainers, sprints and performance deals — how to spot the model that matches your growth

The practical entity, schema and content moves that make LLMs quote you as a source
The questions founders in India actually ask us about SEO strategy packages — answered plainly and honestly.
A basic package typically includes a technical and content audit, competitor analysis, keyword research, and a prioritised roadmap — delivered as a plan, usually without ongoing execution.
At the entry level, a basic SEO strategy package is meant to give you clarity, not necessarily do the work. It typically includes an audit of your site’s technical health and existing content, a look at what competitors in your space are doing well, keyword and intent research mapped to your business, and a prioritised roadmap sequencing what to do first and why. Some basic packages include a call to walk through the findings, and a written report you can hand to your team or an execution partner. What’s usually excluded at this level is the actual execution — the strategy tells you what to do, but implementing it (content creation, technical fixes, ongoing link building) is typically a separate, follow-on engagement. When evaluating a basic package, check that the roadmap is genuinely prioritised and specific to your business, not a generic template with your company name inserted.
For businesses in India, comprehensive strategy packages range from roughly ₹25,000–45,000 for a one-time audit and roadmap, up to ₹45,000–90,000+ per month for ongoing strategy paired with execution.
Costs depend on your business’s size, competitiveness and whether the package includes execution alongside the strategy. A standalone strategy audit — diagnosis, competitor analysis, keyword research and a roadmap, without ongoing work — commonly falls in the ₹25,000–45,000 one-time range. A package that pairs ongoing strategy refinement with actual execution (content, technical fixes, monitoring) typically runs ₹45,000–90,000 per month. A deeper strategic partnership, with a dedicated senior strategist and quarterly resets for a business treating SEO as a core channel, can run ₹1.2 lakh per month or more. Be cautious of very cheap ‘strategy’ offers — genuine strategic work requires real analysis time, and a rock-bottom price usually means a templated document rather than one built on your actual data.
For a startup, choose a package that starts with a lean audit and roadmap rather than a large ongoing retainer, and confirm the strategist actually understands early-stage priorities like speed and resource constraints.
Startups have specific constraints a good strategy package should respect: limited budget, limited team bandwidth, and pressure to show results relatively quickly to justify continued investment. Start with a focused audit and roadmap rather than committing to a large ongoing programme immediately — this gives you clarity on priorities without a big upfront commitment. Ask how the strategist would sequence work given limited resources; a good answer prioritises the few highest-impact actions rather than an exhaustive list you can’t realistically execute. Check whether they’ve worked with early-stage companies before, since startup priorities (speed, focus, proving traction) differ from an established business optimising an already-large site. Be wary of a strategy package that recommends the same broad scope of work regardless of company stage — a startup-appropriate strategy should look meaningfully leaner than an enterprise one.
For e-commerce, look for a package whose audit and roadmap explicitly address category and product page strategy, technical catalogue issues, and buying-intent keyword research — not a generic content-only strategy.
E-commerce strategy has different priorities than a services business or content site, so the best-fit package should reflect that from the audit stage. It should assess your category and product pages specifically, since these usually carry the highest buying intent and ranking potential. It should address the technical issues common to online stores — duplicate URLs from filters and variants, crawl budget waste across a large catalogue — as part of the diagnosis, not as an afterthought. Keyword research should be explicitly built around buying-intent and comparison searches relevant to your products, not just informational blog topics. And the roadmap should sequence quick technical wins alongside the content and internal-linking work that builds toward organic revenue. A package built generically for any website, without this catalogue and buying-intent lens, is a weaker fit for an e-commerce business than one that’s clearly adapted to it.
ROI from a mid-tier package should be measured against the business metrics defined upfront — usually organic traffic growth, leads or revenue — over a period of several months to a year, since SEO strategy compounds rather than delivering instant returns.
There’s no universal ROI figure, since it depends heavily on your industry, competitiveness and how well the strategy is executed — but the honest framework for judging it is this: a mid-tier package should define, at the outset, what success looks like for your business (organic traffic growth, qualified leads, or revenue), and then measure progress against that over a realistic time horizon, typically several months to a year rather than weeks. Because strategic SEO work compounds — early technical and content fixes make later work more effective — returns often accelerate in the second half of an engagement rather than arriving evenly. A good sign of a package likely to deliver real ROI is one where the strategy is explicitly tied to business metrics from day one and revisited regularly against them, rather than one that reports only on rankings and traffic in isolation. Be skeptical of any package promising a specific ROI percentage upfront, since genuine SEO outcomes depend on execution quality and market conditions that can’t be guaranteed in advance.
Good strategy packages measure success using a layered set of metrics — business outcomes like leads and revenue at the top, supported by organic traffic and conversion rate, and technical/ranking health metrics underneath.
The most useful way to measure an SEO strategy’s success is in layers. At the top sit business outcomes — leads, signups, or organic revenue — since these are what the strategy ultimately needs to justify. Beneath that, organic traffic (ideally segmented by intent or page type, not just a raw visitor count) and conversion rate from that traffic show whether the strategy is attracting and converting the right audience. Further down, ranking improvements for priority keywords and growth in indexed, ranking pages show whether the underlying visibility is improving. And at the foundation, technical health metrics — crawl and indexation status, Core Web Vitals — predict whether future growth is even possible. A good strategy package agrees on which of these matter most for your specific goals at the outset, and reports on them consistently, rather than presenting a shifting set of metrics or leading with vanity numbers like keyword rankings in isolation.
For a content-marketing-led strategy, look for a package that includes topic and intent research mapped to your audience’s actual questions, a content gap analysis against competitors, and a plan for content structure, distribution and measurement — not just a list of blog titles.
A strategy package built around content marketing should go well beyond generating a list of article ideas. Look for genuine topic and intent research that maps out the real questions and searches your audience has, organized into clusters or pillars rather than a scattered list. A competitor content-gap analysis should show specifically where competitors are winning visibility that you currently aren’t, which helps prioritise what to create first. The strategy should also address content structure — how pieces link to each other and to your core commercial pages, since isolated content rarely performs as well as a well-linked content hub. Look for a plan that considers distribution and promotion, not just publishing, since even great content needs some initial visibility to gain traction. And critically, the strategy should define how content success will be measured — traffic, engagement, or downstream leads — so you can judge whether the content programme is actually working, rather than just producing volume.