Free 12 Months of SEO Strategy to Help Your Business Grow – No Strings Attached. Claim it now
Free 12 Months of SEO Strategy to Help Your Business Grow – No Strings Attached. Claim it now
Ozonetel builds cloud contact-centre software for enterprise support and sales teams. A mature product, serious customers, and a capable sales team — but a website that generated traffic without generating pipeline. Content ranked for terms that brought in students and job seekers, while the buyers Ozonetel actually sells to were finding competitors first.
SQL pipeline from organic
avg. position, buyer terms
quarters to impact
The reporting looked healthy. The revenue attribution did not.
01
Irrelevant Traffic
Top-performing pages ranked for definitional and educational queries. They drew volume, but the readers were researchers and job seekers, not buyers with budget and a contact-centre problem.
02
Invisible at the comparison stage
When enterprise buyers shortlisted vendors, they searched comparisons and alternatives. Those results were dominated by review sites and competitor-authored pages. Ozonetel had no presence in the moment the shortlist was formed.
03
A funnel with no middle
The site offered a blog post or a demo request and nothing in between. Buyers who weren't ready to speak to sales had no next step, so a long enterprise evaluation cycle had nowhere to live on the site.
Enterprise SEO run as ROI sprints — every workstream tied to pipeline, not traffic.
We separated educational content from buyer-intent content and built dedicated pages for industries, use cases, integrations and comparisons. Every page was designed to answer commercial intent first, creating clear pathways from organic search to qualified enquiries.
The site was restructured into a scalable topical hierarchy, consolidating overlapping pages and strengthening internal linking. This improved crawlability, reduced keyword cannibalisation and helped high-value pages gain greater organic visibility.
We built hundreds of location, integration and comparison pages using structured data templates. Each page was populated with unique content, allowing the website to capture long-tail searches at scale without sacrificing content quality.
Rather than chasing backlinks, we created original research, industry insights and citation-worthy assets that earned mentions from publishers, analysts and trusted partner websites—building authority naturally through valuable content.
We introduced interactive ROI calculators, downloadable benchmark reports and product education assets that converted informational visitors into sales-qualified leads, increasing buying signals throughout the customer journey.
Service and solution pages were rewritten around customer outcomes, supported with stronger messaging, trust signals and simplified forms. The result was a noticeable improvement in enquiry rates from the same organic traffic.
We rewrote titles, meta descriptions and structured data to improve search visibility and click-through rates. Rich snippets, compelling headlines and intent-focused metadata helped generate more clicks without relying solely on higher rankings.
Cutting the wrong traffic was part of the work. What replaced it converts.
SQL pipeline
Sales-qualified leads attributable to organic search, across two quarters.
AI citations
Sales-qualified leads attributable to organic search, across two quarters.
Demo requests
Sales-qualified leads attributable to organic search, across two quarters.
Average Position
Across buyer-intent terms — comparisons, integrations and use cases — from largely unranked.