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Nanak Accountants is a full-service accounting and tax firm serving individuals and small businesses across Australia. Decades of solid client work, real expertise, and a strong local reputation built by referral — but almost none of that showed up when someone searched for an accountant online.
qualified leads in 6 months
avg. position, core service terms
months to compounding growth
Nanak Accountants didn’t have a service problem — they had a visibility problem. Three things were quietly capping their growth.
01
Not getting the jump in leads
Despite years in business, enquiries had plateaued. New client leads came almost entirely from referrals — the website wasn't bringing in anyone new.
02
Not getting a revenue boost
Without fresh leads, revenue growth had stalled year over year. The firm was running at capacity on its existing client base with no real engine for new business.
03
Not getting leads from the Australian native market
Search visibility skewed toward irrelevant, low-intent traffic. The firm was largely invisible to actual local Australian searchers — the exact audience its services were built for.
A focused, sequenced programme — not a scattershot list of tactics — run through our F.P.D.P framework.
Fixed crawl, indexation and site speed issues, then rebuilt the Google Business Profile and local citations to properly target Australian search intent.
Built out dedicated pages for each core service (tax, bookkeeping, advisory) matched to the specific regions Nanak actually serves — replacing thin, generic pages.
Replaced generic blog posts with content answering the specific tax and accounting questions Australian small businesses and individuals actually search for.
A simple, consistent system to earn genuine client reviews — critical for a services business where trust decides the click.
Earned links and citations from genuinely relevant Australian business directories and industry associations.
Within six months, Nanak Accountants moved from an invisible online presence to a firm winning consistent, qualified local demand.
New enquiries from organic search alone, not counting existing referral flow.
Across their highest-value service and location search terms, up from page two and beyond.
Growth in Google Business Profile views and direction/call actions from Australian searchers.
Early technical and local fixes paid off fast; content and authority work kept compounding after.