Free 12 Months of SEO strategy to help your business grow – no strings attached. Claim it now ⭷
Free 12 Months of SEO strategy to help your business grow – no strings attached. Claim it now ⭷
Not a full agency retainer, not a junior freelancer learning on your account — a senior generative-engine-optimisation expert who slots into your team and works to get your brand named inside AI-generated answers.
We’ll match you with a senior GEO expert suited to your business, then set up an intro call — no obligation.
Trusted by founders across India and abroad. No spam, ever.A mix of Indian and international clients, across accounting, entertainment, hospitality, home goods and healthcare.
Find → Prioritise → Discover → Plan & Execute. The same repeatable system, run by a senior expert who owns it end to end.
A full audit of your technical health, content and current rankings, so every recommendation is grounded in real evidence about your site.
Everything ranked by how much it'll actually move traffic and revenue, so your expert's time goes to the highest-leverage work first.
Understanding what's worked for competitors, where the real opportunities are, and the fastest honest path to results for your specific business.
Weekly shipping against a clear roadmap, with plain-language reporting so you always know exactly what's been done and what it's driving.
Your dedicated expert covers the full range of generative-search disciplines your brand needs.
Testing real questions across AI Overviews, ChatGPT, Perplexity and Gemini to see where you stand today.
Content restructured to be clear, direct and easily extracted into a generated answer.
Making sure your brand is a clearly defined, consistently described entity across the web.
Earning the credible mentions and references generative systems weigh before citing a source.
Markup that helps generative systems understand and trust your content accurately.
Ongoing, honest monitoring of whether your presence in generative answers is actually improving.
Connecting GEO to your answer-engine and LLM SEO work so one foundation earns visibility everywhere.
Making sure GEO work builds on — rather than replaces — a healthy technical and content SEO foundation.
GEO is new and full of hype. Watch for these warning signs before you hire anyone.
No one controls how generative systems select sources — anyone guaranteeing a specific citation is overselling what’s possible.
Real GEO work builds over months, layered on solid SEO. Fast, dramatic promises are a sign of hype, not skill.
If they never show you how AI Overviews or ChatGPT actually answer your category’s questions, they haven’t done real diagnostic work.
Vague buzzword-heavy pitches that never mention entities, structure or citations are usually hype dressed up as expertise.
GEO builds on solid technical and content SEO — anyone ignoring your underlying SEO health is skipping the foundation.
This is a fast-moving field — an expert who won’t admit what’s still uncertain is more salesperson than specialist.
A few things every senior GEO expert we place brings to your account.
You get an experienced operator, not a junior learning on your account — with the founder reviewing strategy on every account.
Real knowledge of how AI Overviews and chat assistants pick and trust sources, not guesswork dressed as strategy.
Straight talk about what’s known, what’s uncertain, and what’s actually worth doing now.
GEO work that reinforces your classic rankings too, since both reward clarity, structure and trust.
The questions founders in India actually ask us before hiring a GEO expert — answered plainly and honestly.
Generative engine optimisation (GEO) is the work of shaping content, structure and entities so generative AI systems — like AI Overviews, ChatGPT, Perplexity and Gemini — surface and cite your brand in the answers they generate.
Traditional SEO optimises for ranking in a list of links; GEO optimises for being one of the sources a generative system draws on when it writes an answer directly. That means the goal shifts from ‘rank high enough to earn a click’ to ‘be part of the synthesis’ — because increasingly, users get their answer without clicking through at all. In practice, GEO involves testing how generative systems currently answer questions in your category, shaping content to be clear and easily extracted into a summary, strengthening how your brand is defined as an entity, and building the trust signals these systems weigh before citing a source. It isn’t a replacement for SEO — it builds on the same fundamentals of clarity, structure and trustworthiness that good SEO has always rewarded, applied to a newer kind of search surface.
Generative AI can improve SEO performance both as a tool — speeding up research, content drafting and gap analysis — and as a target, since optimising for how generative systems select sources also reinforces the clarity and trust signals classic search rewards.
On the tool side, generative AI accelerates keyword clustering, content research and competitive gap analysis, letting teams work faster and cover more ground. Used well, this frees up time for the human judgement and original expertise that actually earns rankings and trust; used poorly, it produces generic filler that both search engines and generative systems increasingly penalise. On the target side, optimising specifically for generative extraction — writing clearer, more directly useful content, strengthening entity consistency, building genuine authority — tends to lift classic SEO performance too, because both reward similar underlying quality signals. So generative AI improves SEO performance in two connected ways: as an assistant that speeds up good work, and as a discipline (GEO) that reinforces the same fundamentals search engines have always valued, just applied to how AI-generated answers select their sources.
Because it’s a new field, look for forward-thinking SEO freelancers and specialists actively working on generative search — found via LinkedIn, referrals and their published thinking — rather than searching for the exact ‘GEO’ label.
GEO is new enough that dedicated freelance ‘GEO consultants’ are still uncommon, so the more reliable route is finding SEO freelancers who clearly understand and are actively working on generative search, rather than searching for the precise title. You’ll find them through professional networks like LinkedIn, referrals from other founders, and by looking at who’s publishing genuinely thoughtful, non-hype content about how generative search actually works — that published thinking is itself a good filter. When evaluating a freelancer, be cautious: this is a hype-prone field, so a credible one will be honest that it’s early and evolving, explain how these systems tend to select sources rather than promising guaranteed citations, and treat GEO as building on solid SEO rather than replacing it. Ask them to walk through how they’d test your specific category, and judge them on the clarity and honesty of that answer.
For GEO-focused work in India, a one-time generative visibility audit commonly runs roughly ₹30,000–₹50,000, with ongoing monthly programmes typically ranging from around ₹50,000 to over ₹1,00,000 depending on scope.
Because GEO is new, pricing is less standardised than classic SEO, so treat any figure as a rough guide. A sensible entry point is a generative visibility audit — testing how AI Overviews and assistants currently answer your category’s questions — which often falls in the ₹30,000–₹50,000 one-time range. Ongoing work, which includes content restructuring, entity and authority building, and continuous monitoring across systems, commonly starts from around ₹50,000 per month, with more comprehensive engagements that combine GEO with traditional and answer-engine SEO costing upward of ₹1,00,000+ per month. Be cautious of providers charging premium prices for vague ‘AI SEO’ with little substance behind it — a hyped label is not the same as genuine expertise. The right question isn’t just the price but what you’re actually getting and whether the provider is honest about what’s achievable in this still-early field.
Evaluate an agency by whether they actually test generative systems directly with real questions, understand entity and content structuring, and are honest about uncertainty — rather than by how confidently they use the term ‘GEO’.
A credible GEO agency should be able to show you, concretely, how they test AI Overviews, ChatGPT, Perplexity and Gemini for questions relevant to your category — not just claim expertise. Ask them to explain how generative systems tend to select and trust sources; a strong answer references content clarity, entity consistency and third-party mentions, not vague buzzwords. Check whether they connect this work to your existing SEO foundation, since GEO without solid technical and content SEO underneath tends to underperform. Look for honesty about uncertainty — a genuinely expert agency will admit what’s still unclear in this fast-moving field rather than guaranteeing specific outcomes. Ask for examples of how they’ve tested and tracked citation changes over time for past or current clients. Agencies that can walk through this process specifically and honestly are a far stronger bet than ones leaning purely on the trendiness of the term.
Look for a genuine, demonstrable understanding of how generative systems work and select sources, a strong SEO foundation, and honesty about the field’s uncertainty — formal certifications for GEO specifically don’t yet exist in any standardised form.
Because GEO is so new, there’s no established certification to look for — so qualification has to be judged on substance instead. Look for a consultant who can clearly explain, in their own words, how generative systems like AI Overviews or ChatGPT tend to select and trust sources, and who has actually tested real answers in a category similar to yours. A strong GEO consultant should also have a solid grounding in traditional SEO, since GEO builds on those same fundamentals rather than replacing them. Ask for examples of specific, measurable work they’ve done — content restructured, entity work performed, citation changes tracked — rather than general claims. And pay close attention to honesty: a consultant who acknowledges what’s still uncertain in this field is a far better sign of real expertise than one who promises guaranteed results in an area nobody can fully guarantee yet.
Look for portfolios showing real before-and-after testing of generative answers, specific content and entity work performed, and honest documentation of what changed — not just claims of ‘AI SEO success’ without evidence.
A credible GEO portfolio should show genuine, specific evidence rather than vague claims. Look for documented before-and-after examples: how a generative system answered a relevant question before the work, and how it answers now, ideally with dates and context. Check whether the portfolio describes the actual work done — content restructuring, entity consistency fixes, authority building — rather than just asserting ‘improved AI visibility’ with no detail. Since this is a new field, be especially wary of portfolios that only show classic SEO results relabeled as ‘GEO wins’ without any generative-specific testing behind them. Ask the expert directly to walk you through one example in detail — a genuine practitioner can explain the diagnosis, the specific changes made, and how they verified the result, while someone leaning on hype will struggle to go beyond generalities. Depth and honesty in a walkthrough matter more than the polish of the portfolio itself.