Free 12 Months of SEO Strategy to Help Your Business Grow – No Strings Attached. Claim it now

Give your brand a voice everyone on your team can write in.

Answer a few questions about who you are and who you’re talking to. You’ll get a complete brand voice guide — traits, tone rules, words to use and avoid, channel notes and sample rewrites — ready to download and share.

What this tool is all about

A brand voice guide is the document that keeps everyone writing as one brand — the traits you lead with, the tone you hold, the words you use and refuse, and how all of that shifts between a landing page and a support reply. This tool asks the questions a strategist would ask, then writes that guide for you.

Who can use this tool

Founders writing their own copy who want it to stay consistent as the team grows. Marketing leads briefing freelancers and agencies. Agencies onboarding a new client. Anyone who has ever had two people write the same page in two completely different voices.

Benefits of using this tool

  • Asks the questions that actually shape a voice, not just adjectives
  • Tone set on four dials, so the result is specific to you
  • Includes do and don’t rules a writer can follow immediately
  • Before-and-after rewrites show the voice in use
  • Download as Word or PDF and share it with your whole team

How to use the guide once you have it

Put it where writing actually happens — attached to briefs, pinned in your docs, handed to every freelancer before their first draft. The mechanics table settles most editing arguments on its own, and the before-and-after examples are usually the fastest way to show someone what you mean.